Privacy & Cookies Policy for Gorse Motors Ltd
Last Updated: [23/07/2025]
1. Data Controller
Gorse Motors Ltd
84 Gorse Industrial Estate, Barnham, Thetford, Norfolk IP24 2PH
Phone: 01842 890 304 | Email: info@gorsemotors.co.uk
2. Personal Data We Collect
Information you provide us:
- Name, email address, phone number
- Vehicle make/model/mileage
- Booking details (MOT, servicing, remapping, etc.)
Automatically collected data:
- IP address, browser type, device and OS
- Pages visited, time/date of visits, referrer URL
- Cookie data and analytics tracking
Third-party sources:
- Google Analytics (performance analysis)
- Mailchimp - Email and information provided on subscribing to newsletter
3. How We Use Your Data & Lawful Bases
| Purpose | Lawful Basis |
|---|---|
| To process and manage bookings and services | Contract performance |
| To send confirmations, reminders, invoices | Contractual necessity |
| To notify you of offers (if consented) | Legitimate interests / Consent |
| To improve the site, booking platform, and services | Legitimate interests |
| For compliance with legal obligations (e.g., VAT, safety reports) | Legal obligation |
4. Cookies & Tracking Technologies
We utilise:
- Essential cookies: for site navigation and booking forms (no consent required)
- Analytics cookies: Google Analytics for traffic insights (with user consent)
- Marketing cookies: Used only if enabled via cookie banner settings; no targeted advertising presently
Users may manage or withdraw consent using the cookie settings control on the website.
5. Data Sharing & Third Parties
We share personal data with:
- Service providers (e.g. booking systems, VW/AUDI diagnostics, Google Analytics)
- Legal or regulatory authorities when required
- Potential buyers/sellers in the event of business transfer
We do not sell or rent your data to third parties.
6. International Transfers
Our website and data are hosted in the UK/EEA. Any transfers outside the UK/EEA are protected by UK GDPR-approved safeguards (SCCs).
7. Data Retention
We keep personal data only as long as necessary:
- Booking & service records: min 6 years (tax/insurance compliance)
- Marketing consent & contact details: until withdrawn
- Analytics and cookie logs: for up to 26 months (Google Analytics standard retention)
8. Your Rights
Under GDPR, you have the right to:
- Access your personal data
- Rectify errors or incomplete data
- Erase data if no longer needed or lawful basis withdrawn
- Restrict processing
- Object to direct marketing or legitimate interests processing
- Data portability for electronically held data
- Withdraw consent at any time (without affecting prior processing)
To exercise any of these, email us at info@gorsemotors.co.uk or write to the address above. We respond within one month.
9. Security
We implement physical, electronic, and managerial safeguards, including secure servers, access controls, encryption, staff training, and firewall protection. However, please note no online system is entirely risk-free.
10. Changes to This Policy
We may update this policy to reflect legal or operational changes. The latest version will always be available on our website. Significant changes will be highlighted on the homepage or via email if you’re subscribed.
11. Complaints
If you’re unsatisfied with our data handling, you may lodge a complaint with us at the above contact details or directly with the UK Information Commissioner’s Office (ICO).
Cookie Summary
- Essential: Mandatory for website functionality
- Analytics: Measure site usage (Google Analytics; user consent required)
- Marketing: None used unless explicitly enabled
By using gorsemotors.co.uk, you accept the terms of this Privacy & Cookies Policy.